Freeze-Dried Fruit: From Orchard to Pocket, the New Favorite Snack with the Taste of Sunshine

With the improvement of living standards and the enhancement of health awareness, freeze-dried fruits, as a low-calorie, easy-to-carry healthy snacks, have been loved by more and more consumers, showing a strong growth momentum in recent years. Data show that in 2022, China's freeze-dried fruit market size is about 1.24 billion yuan, the output is about 9548 tons, and the demand is about 8533 tons.

According to the ranking of 123 net, among the top ten brands of freeze-dried mixed fruits in 2024, Laiyi, Baicaowei, good product shop/BESTORE and other brands ranked in the top ten. Through continuous product innovation and marketing strategies, these brands have met the needs of consumers for new tastes, new categories and special products, thus achieving better sales performance in the market.

In addition, the freeze-dried fruit industry has also been supported by national policies. For example, the "the People's Republic of China National Economic and Social Development Fourteenth Five-Year (2021-2025) Plan and the 2035 Long-Term Goal Outline" mentioned to vigorously develop green The food industry provides a good policy environment for the development of the freeze-dried fruit industry.

On the whole, the sales volume of freeze-dried fruit market is on the rise, and the freeze-dried fruit products launched by many brands are selling well in the market, and the market prospect is broad.

Good retention of nutrition and taste

Freeze-dried food is the abbreviation of vacuum freeze-dried food, mainly including vegetables, fruits, meat and poultry, aquatic products, convenience foods, soup drinks, seasonings, health foods, pets, food industry raw materials and other products.

The quality of freeze-dried food products is better than other dry technology products, which can meet the demand of consumers for seasonal products throughout the year. The processing technology of freeze-dried food is complicated. Generally, it needs to go through 18 processes, 6-8 hours of quick freezing in an environment of minus 38 ℃, and then 20 hours of dehydration and drying in a freeze-drying bin. From raw materials to finished products, it takes more than 24 hours. Freeze-dried food meets the consumer demand of green, convenient and nutritious. It is expected that the freeze-dried food industry will usher in a period of rapid development in the next 10 years.